1.First off: looks matter.

• I mean, would you trust a site that looks like it time-traveled from 1999? Didn’t think so. Get yourself a clean, sharp design with colors that actually match your brand. Don’t overdo the bells and whistles, but don’t make it look like you gave up halfway through, either.

2.Navigation—oh boy, don’t make me work for it.

• If I’m hunting for the checkout button like it’s buried treasure, I’m out. Headings should actually mean something, and menus should be obvious. And hey, if your site’s a nightmare on mobile, you’re basically telling half your customers to get lost.

3.Now, reviews? Gold.

• People trust other people more than they trust you. Slap those five-star reviews right where everyone can see ‘em. And don’t hide the bad ones—if you fix problems, show it. Makes you look real.
• Trust badges and certifications—yeah, those little “Verified” icons and SSL locks? They actually mean something. If you’ve got ‘em, flaunt ‘em. Not in a desperate way, just enough so I know you’re not running a scam out of your mom’s basement.

4.Contact info: Don’t make me play detective.

• Put your phone, email, even your address (if you’ve got one) somewhere obvious. If it feels like you’re hiding, I’m bouncing.

5.Oh, and payment stuff—don’t mess around.

• Make it super clear you’re using secure payments, or people will abandon their carts faster than you can say “credit card fraud.”

6.Bottom line?

• If your website looks legit, is easy to use, and gives off “real business” vibes, you’re already halfway to winning people over. Don’t overthink it—just don’t be a sketchball.